The private banking arm of Citibank continues its Asian hiring spree with a new appointment in Hong Kong.

Citi Private Bank has named Julie Koo as head of Citi investment management (CIM) sales for Asia Pacific, effective immediately.

Koo succeeds Adam Proctor, who was appointed global market manager for Singapore, Australia and New Zealand this February.

She joins from UBS where she was the head of institutional distribution for Asia Pacific. Prior to that she was Asia Pacific head of institutional sales for HSBC retail banking and wealth management, and head of institutional business development at Fidelity, covering Asia Pacific.

In her new role, Koo will lead sales of Citi’s discretionary investment management capabilities in the region. It covers equities, fixed income and multi-asset class mandates, as well as sales of third party mutual fund, hedge fund, private equity and real estate offerings.  

The executive will report to Roger Bacon, head of investments for Asia Pacific, as well as Stephanie Luedke and Dan O’Donnell, global heads of CIM and CIM alternatives respectively.

Commenting on the appointment, Bacon said Koo will be instrumental in driving the growth of Citi’s investment management business in Asia, which is a major component for the group.

‘Her wealth of experience across traditional, multi-asset, hedge fund and real asset investments, as well as her track record in driving successful sales teams will help propel our business to the next level,’ he said.

Koo’s hire comes after the private bank appointed Vikas Jaidka in March, to lead its non-resident Indian teams in Hong Kong and Singapore. Jaidka succeeds Masroor Batin, who has been promoted to CEO of wealth management for the Middle East and Africa.

In March, Citi also named Catherine Cheung as Asia Pacific strategist, based in Hong Kong. Cheung is responsible for promoting the Citi's investment strategy content for Asian markets.

In an exclusive interview with Citywire Asia previously, newly appointed South Asia head, Jyrki Rauhio said Citi Private Bank is currently hiring across South Asia, with new market heads and new bankers.

The group is also appointing people on the product side and some on the support side to scale up the growth.