Natixis Asset Management (Natixis AM), an affiliate of Natixis Investment Managers (Natixis IM), will rebrand as Ostrum Asset Management (Ostrum AM), effective 3 April.
Natixis AM is based in Europe and has local presence in the US and Asia, which includes Hong Kong and Singapore.
The move came after the rebranding of its parent company Natixis IM last November. A company spokesperson told Citywire Asia rebranding is also in the pipeline for its legal entities in the US and Asia.
Natixis Asset Management US and Natixis Asset Management Asia will be renamed Ostrum Asset Management US and Ostrum Asset Management Asia by June.
Without giving further details, the spokesperson said all funds will also be renamed by end of this year.
'Ostrum AM is Natixis IM’s largest affiliate and its distinct brand name re-affirms its key role in Natixis IMs’ multi-affiliate structure,' said Jean Raby, chief executive officer of Natixis IM.
He said Ostrum AM’s active investment solutions are an integral part of its active thinking approach that help clients to build portfolios to meet their long-term goals.
Following the rebranding exercise, Ostrum AM is renewing its focus on its long-standing fixed-income experience, equity capabilities and insurance expertise.
Additionally, the firm will also continue to roll out alternative solutions, such as collateralized loan obligation and private debt on real assets, while bolstering its equity investment expertise, including thematic, small and mid-cap and emerging funds.
It use its insurance investment management expertise to continue supporting insurer clients via its tailored multi-asset solutions range.
Ostrum AM will rely on Natixis IM’s global distribution platform, as well as the Groupe BPCE retail banking networks, to drive its growth.
As of end-December 2017, Natixis AM had 324.5 billion euros in assets under management from institutional, individual and distributor clients.