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Vontobel rebrands four funds to shed value focus

Vontobel rebrands four funds to shed value focus

Vontobel Asset Management has rebranded four of its Luxembourg-domiciled funds in order to remove a ‘misleading’ focus on value investing, the Swiss group has announced.

The firm has therefore removed reference to ‘value’ from the names of a number of its ‘quality growth’ equity funds.

For example, the €336 million Vontobel Fund – European Value Equity fund run by Rajiv Jain (pictured), Matthew Benkendorf and Daniel Kranson is now the Vontobel Fund – European Equity fund.

Similarly, the $1.5 billion Vontobel Fund – US Value Equity run by Benkendorf and Ed Walczak has also been rebranded. Further changes also relate to the Vontobel Fund – Global Value Equity and the Vontobel Fund – Global Value Equity (ex-US).

Vontobel said no changes would take place on either the Vontobel Fund – Emerging Markets Equity or the Vontobel Fund – Far East Equity funds.

In a note to investors, Vontobel said: ‘The word “value” in the relevant funds’ official name is misleading and does not accurately reflect the investment style with which the funds are managed.

‘It often confuses investors and consultants as it suggests the funds are managed in accordance with a conventional “value” equity style, rather than the “quality growth” style the New York team follows.’

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