Vontobel Asset Management has rebranded four of its Luxembourg-domiciled funds in order to remove a ‘misleading’ focus on value investing, the Swiss group has announced.
The firm has therefore removed reference to ‘value’ from the names of a number of its ‘quality growth’ equity funds.
Similarly, the $1.5 billion Vontobel Fund – US Value Equity run by Benkendorf and Ed Walczak has also been rebranded. Further changes also relate to the Vontobel Fund – Global Value Equity and the Vontobel Fund – Global Value Equity (ex-US).
In a note to investors, Vontobel said: ‘The word “value” in the relevant funds’ official name is misleading and does not accurately reflect the investment style with which the funds are managed.
‘It often confuses investors and consultants as it suggests the funds are managed in accordance with a conventional “value” equity style, rather than the “quality growth” style the New York team follows.’